OUR DIAMOND STORY
The Diamond Store’s heritage stretches back to 1956, when our family-run business first began making beautiful fine jewellery in Hatton Garden. As a London-based, British brand, we fully embrace our roots in craftsmanship, but always have our focus on the future, and in 2006, we launched our online store, offering beautiful fine jewellery direct to our customers.
OUR VALUES
‘At The Diamond Store, our heritage reflects a unique blend of sustainability efforts, exceptional craftsmanship, and innovative design. Celebrated with numerous accolades, we continually set the bar high, crafting jewellery that symbolises our dedication and rich legacy.’
- Jeremy Kanzen, CEO & Co-Founder
‘At The Diamond Store, our heritage reflects a unique blend of sustainability efforts, exceptional craftsmanship, and innovative design. Celebrated with numerous accolades, we continually set the bar high, crafting jewellery that symbolises our dedication and rich legacy.’
- Jeremy Kanzen, CEO & Co-Founder
Item Ref:: NDUT56-522IXU3Y
AVAILABILITY: In stock (-5 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
If you are looking for a traditional engagement ring with a modern twist, opt for the Natalia 3.45ct Lab Diamond Round Cut Engagement Ring in White Gold G/VS1. The consciously crafted solitaire diamond is a classic for a reason, giving...
Item Ref:: LBDBR02-5VSY
AVAILABILITY: In stock (-5 items)
PRODUCT TYPE: Bracelets
VENDOR: The Diamond Store
Discover our Lab Diamond Tennis Bracelet Rubover Set 5.00ct F/VS in 18K Gold, featuring 5.00ct of F/VS lab-grown diamonds, set in the finest recycled 18k yellow gold. This unisex tennis bracelet makes the perfect milestone marker or special occasion piece...
Item Ref:: ANDE6271U.A.0
AVAILABILITY: In stock (0 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
Discover our 1.00ct Lab-Grown Full Eternity Claw Set ring in gold vermeil, featuring 1.00ct of lab-grown diamonds, set in the finest gold vermeil. A full eternity of diamonds loops around the finger for endless sparkle, while the minimal claws showcase...
Item Ref:: NDI4225
AVAILABILITY: In stock (-3 items)
PRODUCT TYPE: Bracelets
VENDOR: The Diamond Store
Discover our 2ct Lab Diamond Tennis Bracelet Claw Set. This tennis bracelet boasts 2ct of lab grown diamonds, set in the finest recycled 9K yellow gold. A classic for a reason, a timeless tennis bracelet complements any outfit, and any...
Item Ref:: NDFG23-322XU3A
AVAILABILITY: In stock (-4 items)
PRODUCT TYPE: Earrings
VENDOR: The Diamond Store
A sure-fire gift guaranteed to go down well, these 1.00ct diamond stud earrings define your features with stunning sparkle. The diamonds are sustainable and lab grown in a high grade diamond quality, so they represent ethical luxury at an exceptional...
Item Ref:: NDUT79-422XU3S.F.0
AVAILABILITY: In stock (-2 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
To create breathtaking brilliance, this magnificent engagement ring brings together a stunning 2-carat lab grown solitaire within a double halo of diamonds. Drawing the eye to the solitaire is a split shank band, which provides more surface area for dazzling...
Item Ref:: NDD3575-522XUY
AVAILABILITY: In stock (-2 items)
PRODUCT TYPE: Necklaces
VENDOR: The Diamond Store
Experience extraordinary elegance with the LUXE 32.00ct Lab Diamond Necklace, a signature masterpiece from our exclusive LUXE collection. Featuring a breathtaking IGI-certified 3.00ct pear-cut centre diamond, this necklace is enhanced by a total diamond weight of 32.00ct, all ethically sourced....
Item Ref:: ANDE6206U
AVAILABILITY: In stock (0 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
Discover our Round Cut Wide Signet Ring, showcasing a 0.25ct lab-grown diamond set in premium recycled sterling silver. This contemporary design reimagines the classic signet ring, making it a thoughtful gift or a luxurious treat for yourself. Perfect as a...
INNOVATION, ALWAYS
Innovation is at the heart of what we do. The Diamond Store creates wear-forever, high quality and affordable jewellery, using conflict-free and ethically sourced natural mined diamonds as well as sustainable, lab grown diamonds. Our unique, innovative technology means that we can offer rare and beautiful lab grown stones - such as coloured diamonds - at an affordable price point.
THE FUTURE OF DIAMONDS
In 2019, The Diamond Store were one of the first jewellers to recognise lab grown as the future, and now over half of our collection is available as both natural mined and lab grown diamonds. We are constantly working to improve and increase our lab grown diamond offerings. Our customers recognise this commitment, and as a result, we’ve gained over 20,000 overwhelmingly positive reviews on TrustPilot.
NOMINEE
MARKETING CAMPAIGN AND
COLLABORATION OF THE YEAR
AT THE UK JEWELLERY AWARDS 2023
AWARD WINNING
With a forward-thinking approach to jewellery design and the ways we create our pieces, we are constantly striving for better diamonds, that are kinder to our planet. This innovative approach has won us several industry accolades and most recently we have been nominated for the Marketing Campaign and Collaboration of the Year at the UK jewellery Awards 2023 for our innovative coloured lab diamond collection launch Elara in collaboration with Lucy Watson . And we won’t stop there.
WINNER
DIGITAL INNOVATOR OF THE YEAR
AT THE PROFESSIONAL JEWELLERY AWARDS 2022
CRAFTMANSHIP AND QUALITY
The Diamond Store has over 60 years of jewellery design and creation expertise, ensuring every piece is crafted to a rigorous set of standards. Our history as a Hatton Garden jeweller means we know everything there is to know about diamonds and precious metals, and still use these traditional techniques to this day, for high-quality jewellery you’ll treasure forever.
‘What we stand for is to offer convenience, value and high quality jewellery at an attainable price that can be worn forever.’
- Gary Ingram, CRO & Co-Founder
‘What we stand for is to offer convenience, value and high quality jewellery at an attainable price that can be worn forever.’
- Gary Ingram, CRO & Co-Founder
CONSCIOUSLY CRAFTED
At The Diamond Store, all of our jewellery is set in recycled gold, platinum and silver. We are proud to offer over 50% of our product range in sustainable lab-grown diamonds, and our naturally mined stones are hand-selected with strict adherence to the Kimberley Process, ensuring they are completely ethical.
ATTAINABLE LUXURY
We believe everybody should be able mark the precious milestones in their lives with a piece of ‘forever’ jewellery. That’s why we are committed to ensuring our pieces are available to everyone, offering beauty, quality and choice, for all life’s special moments.
Item Ref:: NDE6222-EU
AVAILABILITY: In stock (0 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
Feel glamorous and special with this sparkling 'C' diamond initial ring set in beautiful sterling silver. Show off unique style with your own letter or wear a stacked look with all your loved one's initials. The best gift for anyone...
Item Ref:: NDE6222-CU
AVAILABILITY: In stock (0 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
This sparkling 'A' diamond initial ring made with beautiful sterling silver is perfect for celebrating special occasions. Give it as a dazzling gift to someone you love or wear it as an indulgent little treat on your own hand. Its...
Item Ref:: NDE6222-GU
AVAILABILITY: In stock (0 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
A versatile and elegant luxury gift, this 'E' initial ring is made with dazzling diamonds in the finest sterling silver. Its romantic sparkle looks stunning on the hand. It could be the perfect birthday or anniversary present for someone you...
Item Ref:: NDE6222-HU
AVAILABILITY: In stock (0 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
With twinkling diamonds in a lustrous sterling silver setting, this beautiful 'F' initial ring looks gorgeous on the hand. Perfect for adding a little bit of luxury to your day or as a special occasion present for someone you love....
Item Ref:: NDE6222-KU
AVAILABILITY: In stock (0 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
Feel glamorous and special with this sparkling 'I' diamond initial ring set in beautiful sterling silver. Show off unique style with your own letter or wear a stacked look with all your loved one's initials. The sure-fire gift for anyone...
Item Ref:: NDE6222-FU
AVAILABILITY: In stock (0 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
This diamond 'D' initial ring set in lustrous sterling silver gives your hand a dazzling, chic look. Wear your own initial as a dainty luxury accessory, or give it as a gorgeous treat to someone you love. A perfect gift...
Item Ref:: NDE6222-IU
AVAILABILITY: In stock (0 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
This sparkling 'G' diamond initial ring made with beautiful sterling silver is perfect for celebrating special occasions. Give it as a dazzling gift to someone you love or wear it as an indulgent little treat on your own hand. Its...
Item Ref:: NDE6222-LU
AVAILABILITY: In stock (0 items)
PRODUCT TYPE: Rings
VENDOR: The Diamond Store
This diamond 'J' initial ring set in lustrous sterling silver gives your hand a dazzling, chic look. Wear your own initial as a dainty luxury accessory, or give it as a gorgeous treat to someone you love. A perfect gift...
LEARN MORE
SUSTAINABILITY
Sustainability is at the forefront of our business ethos - we don't think beautiful jewellery should cost the Earth. That's why we offer lab grown diamonds and gemstones in recycled metals, alongside our conflict-free mined diamond ranges, and try to make all elements of our business as kind to our planet as possible. From our ethically-sourced materials, to our eco-conscious packaging and delivery services, learn more about our sustainability efforts, here.
THE ELARA COLLECTION
Discover our Elara collection, a sustainable selection of consciously crafted, coloured diamond pieces. The collection consists of pretty, pastel-hued diamonds, set in your choice of precious metal. Never compromising on sparkle and beauty, opt for ethical jewellery set in the finest recycled yellow gold, white gold and platinum. Due to our state of the art lab grown technology, we can offer incredible coloured diamonds at unprecedented prices. Best of all, you can be sure your choice is a kind one for the planet.
CARBON OFFSETTING
At the rate the climate is currently changing, we always want to do more for our planet. That's why The Diamond Store are proud to have committed to offset 100 tones of carbon in 2025, through our newest sustainability efforts. This commitment is equal to offsetting the carbon equivalent to 48,960 orders, or 12,240 mined-diamond carats. Discover more about our carbon offsetting pledge, here.
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